Hassan Raza
Managing DirectorSample profile: guides the brand’s commercial direction and long-term partner relationships.

We want to build lasting relationships with people who understand food, markets and the work behind sustainable business growth.
Start a conversation
Amsal Foods & Grains is a brand of Zahra Agro Industries Private Limited. Our range brings together Pakistani recipe mixes, everyday spices, seasonings and desserts.
We welcome conversations about market access, distribution expertise and business capabilities that can help develop the brand responsibly.
Sample profile: guides the brand’s commercial direction and long-term partner relationships.
Sample profile: coordinates distributor applications, territory reviews and onboarding.
Sample profile: leads strategic introductions and qualified investment conversations.
Introduce the product range and develop the initial Pakistan channel plan.
Explore distributor onboarding and deepen regional retail relationships.
Assess suitable importer partnerships and destination-market requirements.
Explore relationships that connect our products with relevant retail and distribution channels.
Discuss practical experience in food production, supply planning and commercial development.
Introduce your organisation, experience and interest in Amsal’s future development.
46 catalogue products across seven categories provide a starting point for commercial conversations.
Explore the productsLeadership, business background, operations and approved milestones.
Relevant commercial information and proposals through the appropriate private review process.
Tell us who you are, what your organisation does and where you see a possible fit.